One of the best ways to keep your customers engaged and coming back to your company, again and again, is through repurposing content. But what exactly does that mean? And how can you use it to its full potential? In this article, we’ll be covering everything from why you should repurpose content to how to effectively go about doing it. So read on, and learn how you can take your digital content from good to great with digital content repurposing!
1) Evaluate the Content
It’s important that you start with quality content. It could be an audio clip, video file, blog post (500+ words), or any long-form content. Take a look at that content and if it isn’t already, break it into sections by topic. You’re looking for pieces of information that can be presented on their own, separate from the original piece. Here is where you want to be strategic.
Look for snippets of information that would work in another context. Maybe a quote, statistic, fun fact, or even a statement that you’d like to expand on. Effective content repurposing is adding to and freshening up pieces of content to present in new places.
2) Choose a Format
Though people often use content repurposing and content marketing interchangeably, there are slight differences between these two buzzword-y terms. A content marketer creates a piece of content that’s meant to drive some sort of goal or action—like downloads, app installs, or subscriptions—while a true content repurposer takes existing pieces of content and remakes them into something new.
Content repurposing can be as simple as adding your own voiceover to an infographic you found online; it can also take on a more complex form like turning old articles into ebooks or podcast episodes. In short: If you’re taking something you’ve already created and recreating it in another medium (or multiple other mediums), you’re repurposing content.
3) Know your Audience
Look for ways to better serve your audience. Would they receive your statistics better in an infographic? Or maybe they would like you to expand on your thoughts in a podcast episode. You could use an old blog post that performed well as an outline.
If you are thinking about posting your new content on social media, try using Canva to jazz it up first. their free tools should work just fine for your initial efforts.
4) Add Value with Visuals
I love a good chart, how about you? A quote card, pie chart, or simple picture can make all the difference on whether your super important text gets read or not. Sometimes we as humans are superficial and shy away from things that aren’t “pretty” enough.
Take your time and test different ways of presenting things. be sure to run some A/B tests on ads to help determine what route you should take in the future. your audience may very well prefer something different than you assumed.
5) Give it Away
Now all you need to do is get your new fresh content out there to the world. be sure to add some backlinks to your original content in there so that you increase your traffic. As long as you are adding value, you are sure to see success!
Hello. I’m glad to find this information. This is something that I constantly work on. There’s always room and time to improve it. I’m getting better with making content and am always open to learn new ways to present it. This is always a great reference to utilize.
Platforms like Wealthy Affiliate touches on all of those points. Being as original with content as much as possible is always the best way to go. It’s not always easy because writer’s block can happen. When you have plenty of keywords to work with, it can make content creation easier.
Hello, Tyre!
Writer’s block can really slow things down. I LOVE Wealthy Affiliate. If I use their Site Content section, I use the ”Keyword Rich” template to outline drafts for all of the content that I’ve researched on Jaxxy. That way I just need to go back and fill in the guts of each post when I’m ready
Thanks for stopping by!
Write quality content is always my pursuit, I am happy to find your post. Revised the old content is giving me a lot of constraints. Now your content has given me five tips how to improve my old content.
I believed the same tips can also help me to write a better content. Am I right? Just the last tips, add some backlinks are not so clear to me. Is it our internal links or other external link? Normally I have one internal link and one external link only.
Frequently I evaluate my content, is it match with the title I have published. I try to correct some fault info, especially the price data which are always changing by the seller. Many times I also spend time to check my old links, is it still useable. Thanks for your sharing, giving me a broader way to improve my old content.
Making the content opinionated is a good tip to me. While the third tip, serve the audience, I think we can use categories and tags to let visitors easily search the content they like.
Add value with visual like image, video or podcast is what restricted me to do due to poor loading page speed. Normally I add only 2 images and one video only. How many videos can we add in one post?
Your content helped me to think more how making my content from good to great. Thanks for your timely and excellent sharing.
Hi, Stephen!
Using 1 embedded video in a post shouldn’t slow your site down. When I’m adding pictures, I just make sure that they are optimized
For backlinks, use internal links within the blog posts but if you then repurpose parts as social media posts, youtube videos, or Pinterest pins, remember to add a backlink o the full blog post.
Thanks for stopping by! Come back soon.
This is a very helpful article. Not everyone is aware of this. They just do whatever they want without following a certain concept, that way their work is just a mess. I will be sure to share this article with friends and family. I am sure that it will help them out.
Thank you very much! Stop by again soon. I will be posting more helpful articles that may assist them in their content creation process.
This is some great information about the content purpose and they all work together successfully. This has helped me evaluate my content for my audience by responding to their comments. Your content is no good if does not help your blog readers. I like to offer a free report to help build up my email list. Thanks for this helpful blog article.
That’s so true. As a content creator, you have to be sure that you are producing content that serves your audience and is presented in a way that appeals to them.
Thanks for visiting!
I have never been much of a writer. However, when I started my site, I had to learn about content creation. I have learned so much. This article is really helpful towards anyone having issue writing content. That is because there is a process to creating it. People can’t just write whatever and think that it will be good. If that was the case, then they probably be receiving more traffic and be getting ranked. Thanks for sharing, it really helped me.
I’m glad this was helpful to you. The process of creating good content up front and then using it in multiple places can be demanding but it’s all worth it in the end!